The 2023 E Award has been presented to Jesse Askew, General Manager at The Lodge at Wakulla Springs, recognizing her exceptional leadership in transforming operations and enhancing guest experiences. This Guest Services, Inc. recognition highlights her dedication alongside finalists Brandy Frederich, Ray Palmer, and Brenda Wimbush, each celebrated for their outstanding contributions.

Jesse Askew

E Award Winner 2023

General Manager, The Lodge at Wakulla Springs | Hospitality, Florida State Parks

Starting as Assistant General Manager at Regal Palms, Jesse’s rapid progression to her current role as General Manager of The Lodge at Wakulla Springs reflects her success in transforming operations, building cohesive teams, and exceeding revenue goals. Some of her notable achievements include establishing essential standards and procedures at the Regal Palms and introducing innovative initiatives like the Mystery Dinner Theater at The Lodge. In addition to her primary role, Jesse excels as a team trainer for the Hospitality Division, imparting her expertise to ensure operational success across various locations. Jesse’s journey from an hourly employee to a pivotal figure in the company exemplifies her profound understanding of the hospitality industry, dedication to team development, and commitment to delivering memorable guest experiences, rightfully earning her the 2023 E Award.

Brandy Frederich

E Award Finalist 2023

Managing Director, Mount Rainier | Hospitality, National Parks

A Los Angeles native and passionate National Parks advocate, Brandy Frederich’s career spans roles at Sequoia, Kings Canyon, and Yosemite. Handpicked by David Wilde as his successor at Mount Rainier, Brandy has excelled as Managing Director, adeptly handling the park’s complex and widespread operations. Her role involves addressing the unique challenges of maintaining historic structures, managing seasonal transitions, and overcoming obstacles like power outages and staffing issues. Brandy’s expertise also extends to retail operations, merchandising, food service, HR, and accounting. Known for her terrific leadership, Brandy is celebrated for crediting her team, offering thoughtful assistance, and going beyond her duties to help staff.

Ray Palmer

E Award Finalist 2023 and 2008

General Manager, Boeing Southwest | Operations, Contract Food Service Government

Ray Palmer’s journey includes positions at Petitbon’s Restaurant, NIH, Bethesda Naval Hospital, the Marine Corps Museum, and Indigo Landing Restaurant, leading to his current role as General Manager at Boeing SW in New Mexico. He shared that his greatest moments with GSI was being the manager of the first unit to win the Q Award in 2008 (Tun Tavern at the Marine Corps Museum) and being chosen as a finalist for the E Award that same year. Ray and his wife, Diane, have two children: Izzy, who has sadly passed away, and Robert who lives in the DC area. He also has a sister who resides in DC and is an executive with the American Red Cross. Passionate about the outdoors, he spends his spare time hiking in New Mexico’s Organ Mountain Range and bicycling.

Brenda Wimbush

E Award Finalist 2023

Manager, Natural History Kiosk | Operations, DC Metro

Washington DC native Brenda Wimbush began her career at Pettibone’s on January 13, 1993, and then moved to the Corporate Office in 1994, Columbia Island in 1999, and continued her career on the National Mall in 2002 where she currently works as Manager of the Natural History Kiosk. She is passionate about her family, including her son, daughter-in-law, and granddaughters. Her granddaughter, Brittney, is in the Ministry and her other granddaughter, Brianna, is going to school to become a Surgical Nurse. Brenda loves to bowl, play softball, play Bingo, and watch comedy, drama, and history movies. She no longer has family in the DMV area, but when asked about family, she states that her GSI DC Metro Food team members are her local family since her son and his family have relocated to Tennessee.

We are delighted to announce the successful Grand Opening Celebration and Ribbon Cutting-Ceremony of the new Flamingo Lodge and the Guy Bradley Visitor Center in Everglades National Park, which took place on Friday, October 27, 2023. This event marked a pivotal moment in the park’s history, unveiling these exceptional new facilities to the public.

Here, Laura Sherman, Vice President of the Hospitality Division, shares her thoughts before the grand opening, highlighting the excitement and significance of this landmark event.

The ceremony, attended by Guest Services, Inc. executives and National Park Service officials, was an excellent event. It featured esteemed speakers who shared their insights and perspectives on the significance of this milestone. Among the notable speakers were Pedro Ramos, Superintendent of Everglades and Dry Tortugas National Parks; Shannon Estenoz, Assistant Secretary for Fish and Wildlife and Parks, U.S. Department of the Interior; and Mark Foust, Regional Director of South Atlantic-Gulf, National Park Service. Their presence and valuable contributions added to the event’s significance and underscored the importance of preserving our natural heritage.

Other esteemed speakers included Roger Young, Executive Director of MyFWC Florida Fish and Wildlife Conservation Commission; Fran Mainella, Board Chair of The Alliance for Florida’s National Parks and former Director of the National Park Service; Alissa Robinson-Byers, Director of Foundation Relations at the National Park Foundation; Jessica Pierce, Executive Director of Florida National Parks Association; Cara Capp, Everglades Restoration Senior Program Manager, National Parks Conservation Association; and Nico Foris, Chief Executive Officer of Guest Services, Inc. Flamingo Everglades.

The day was filled with various activities, including guided tours, ranger programs, and a reception. Another major highlight was the dedication of the Guy Bradley Visitor Center, named in honor of the first Audubon game warden, Guy Bradley, a key figure in wildlife conservation.

Attendees enjoyed an exclusive first look at the Flamingo Lodge. The lodge opened to the public on November 1 and offers a unique opportunity to immerse in the beauty of the Everglades with modern amenities. It promises to be a prime destination for nature lovers and adventurers for many years to come.

In this segment, Laura Sherman discusses Media Day, providing insights into the event’s impact and the lodge’s potential to attract visitors and media attention.

We extend our gratitude to everyone who participated and made this event memorable. For those interested in experiencing the Flamingo Lodge, reservations are now open. Additionally, the National Park Service website provides detailed information for planning a visit to the Guy Bradley Visitor Center.

We eagerly await welcoming you to the Flamingo Everglades to explore the wonders of this awe-inspiring national park.

In June 2022, the Guest Services team celebrated a ribbon-cutting event in honor of the grand opening of the brand new Doho Cafe at Doheny State Beach in California. In attendance were Joe Muller, Dana Point Mayor; Scott Kibbey, California State Parks Superintendent; Orkun Baydar, the cafe’s General Manager; Mike Lutz, the cafe’s Executive Chef; and many other team members and locals.

As the only on-the-beach café in Southern California, Doho Cafe is an exceptionally unique spot for guests to grab breakfast, lunch, or a cold beverage while enjoying its gorgeous location.

Learn more about this exciting new Guest Services managed location at their website.

Congratulations to the team for a successful launch!