Celebrating One of Our Most Influential Partnerships

The last five years have seen an unprecedented amount of developments on the world stage, in the United States, and in our own organization. Even during such a tumultuous time, we saw the development of one of our most influential partnerships.

On Tuesday, June 28, 2022, we celebrated the 25th Anniversary of The Legend Golf Course at Giants Ridge. This landmark event welcomed stakeholders, media members, Guest Services leadership, and more from all over the country to honor one of America’s most renowned golf destinations.

Another ‘Giant’ Success Story

From local legislators to company execs and CEOs, all those in attendance were grateful for the course’s success and appreciative of the opportunity to enjoy The Legend.

“It was a great event. We got out to play and spend time with a lot of good people, including many of the major stakeholders and partners. It was also timely, as we are the beneficiary of a recently renewed contract there for another at least five years with the opportunity to extend,” says Nico Foris, CEO.

“It went really well. We’ve actually only seen about a fraction of the media that will result from the event. The Forbes article has been released, there’s been buzz throughout the state, and everyone I talked to, from state legislators to locals and even the course architect himself, Jeff Brauer, was grateful for it going so well,” says Steve Rahkola, Director of Sales & Marketing at Giants Ridge.

See the full list of excellent articles and resulting media coverage.

As the summer and fall seasons come to a close, the Giants Ridge team is looking forward to their Rock the Ridge concert and Mountain Bike Race before they start switching gears to the winter season. We look forward to building on the success of the 25th Anniversary Event!

“There Is No American History Without African American History,”

– Sara Clarke Kaplan, executive director of the Antiracist Research & Policy Center at American University in Washington, D.C.

Carter G. Woodson, the “Father of Black History”

On September 9, 1915, Carter G. Woodson established the Association for the Study of Negro Life and History, which later became the Association for the Study of African American Life and History (ASALH), with a mission to celebrate and record Black History. From the creation of the ASALH, Woodson went on to conceptualize a specific week of the year designated to celebrate and teach Black History in schools.

What began as “National Negro History Week” in 1926, has since evolved into the internationally celebrated Black History Month that communities around the world recognize and actively participate in.

Carter G. Woodson Bio
Woodson was an African American writer and historian. He penned the influential book ‘The Mis-Education of the Negro’; lobbied extensively to establish Black History Month as a nationwide institution; received his bachelor’s and master’s degrees from the University of Chicago before going on to receive a doctorate from Harvard in 1912.

Why February?

February was chosen primarily because the second week of the month coincides with the birthdays of both Abraham Lincoln and Frederick Douglass, leaders widely admired by the African American community.

National Recognition

As Woodson’s original idea for the “Negro History Week” grew in acceptance, it eventually gained a national stage along with the civil rights movement in the late 1960s. President Gerald Ford was the first president to officially recognize Black History Month and did so in 1976, calling upon the public to “seize the opportunity to honor the too-often neglected accomplishments of Black Americans in every area of endeavor throughout our history.” Since then, every U.S. president has officially designated the month of February as Black History Month.

“Black History Month shouldn’t be treated as though it is somehow separate from our collective American history or somehow just boiled down to a compilation of greatest hits from the March on Washington or from some of our sports heroes. It’s about the lived, shared experience of all African Americans, high and low, famous and obscure, and how those experiences have shaped and challenged and ultimately strengthened America,”  – President Barack Obama.

This Year’s Theme Is Black Health and Wellness

ASALH designates a new theme for Black History Month each year, in keeping with the tradition Woodson established. This year’s timely theme is Black Health and Wellness to celebrate those who have made such a heroic difference during COVID, but also to amplify injustices when it comes to Black representation in the medical field as well as disproportionate infection rates in minority communities compared to white.

How Are You Celebrating?

We want to hear what you’re doing to celebrate African American Heritage Month. Let us know your stories by reaching out to LaJuana at lajuana.warren@guestservices.com.